First Step

We’re a nonprofit using scientific research to unlock the power and potential of humanity’s greatest asset: kindness.

We believe that kindness is for all kinds. We’re committed to treating everyone (including ourselves) with compassion and kindness. Everyone has a story. Every person is welcome.

To help spread our message, we decided to curate an online store of our favorite conversation-starting gear to help make choosing kindness the norm.

Every purchase you make helps fund a kinder world for the future.

kindness.org

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