Our Manifesto
1. What is “Good”?
No matter what your definition is, we believe that everyone wants to do “good”. Whether it's contributing to large social initiatives or engaging in small acts of kindness, every action matters.
2. The Power of People
Movements are not born from individuals; they are created by communities. We believe in the power of the collective to inspire lasting impact for the greater good.
3. Starting a Movement
Entrepreneurial spirit exists within everyone. We activate it. We provide the tools needed to turn dreams into reality for anyone who wants to create a good movement.
4. Uniting Beyond Divisions
We exist to bring people together. We believe that the commitment to doing good unites us all, and transcends divisions based on backgrounds or beliefs.
5. For a Future of Good
This isn’t just for us. This is for future generations. With each choice we make, we need to make sure the ripple effects of our good movements continue to resonate for generations to come.
Welcome to GoodMvmt.
The platform for changemakers.
Our Story
“GoodMvmt represents the culmination of two decades of experience in building a lifestyle brand, philanthropic endeavors, and merging commerce with meaningful social impact.”
– Lily Kanter, CEO & Founder, GoodMvmt
You may have heard of Lily, from co-founding Serena & Lily, the iconic household brand. Lily has always been passionate about using business as a force for good. In fact, she has dedicated 20 years to social initiatives which has led to her being honored on the cover of Time Magazine for being a “New Philanthropist”, receiving the Chairman’s Award from Bill Gates and being named a Top 50 Philanthropist by Town & Country Magazine.
Her fascination with finding ways to create impact led her to running Boon Supply, which gave back $104 million through commerce, to schools and team sports.
But, Lily wanted to go even bigger, to help even more people.
Enter Isaac and Casey.
In 2023, Lily met with UCLA students, Isaac and Casey, to reimagine how this model could be rolled out on college campuses.
They combined forces to create GoodMvmt – a platform for changemakers, no matter what age or location.
Our Team
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Whether you're eager to start your own impact store or want to join a community of like-minded individuals, get in touch with the Good Mvmt team!
