Our Story

Lily Kanter, the co-founder of Serena & Lily, has dedicated over 20 years to impactful social initiatives with a recent focus on the intersection of commerce and not-for-profit support. Her fascination with the power of cause marketing campaigns inspired her to envision a new commerce model. A model that provides a sustainable revenue stream for organizations, freeing them from constant fundraising and donor appeals.

After the 2018 acquisition of a school fundraising business, Lily launched Boon Supply, which used this new commerce model and a modernized fundraising platform to contribute over $104 million to schools and team sports.

In 2023, Lily partnered with UCLA student Isaac Levy and recent UCLA graduate Casey Rickey to reimagine this model on college campuses. They combined forces with the team from the entrepreneurship platform Mighty and evolved the Boon platform to launch Good Mvmt.

Good Mvmt empowers the next generation with tools for positive social impact through the funding of clubs and causes. If you're passionate about social entrepreneurship and eager to combine business and purpose to benefit a cause important to you, Good Mvmt is the place to start.

Our Team

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Lily Kanter

Lily Kanter

Co-Founder & CEO

Casey Rickey

Casey Rickey

Co-Founder & Chief Creative Director

Isaac Levy

Isaac Levy

Co-Founder & Head of College Partnerships

Alex Tollefsen

Alex Tollefsen

Chief Technology Officer

Shea Knight

Shea Knight

Head of Product

Rob Dong

Rob Dong

Head of Marketing

Danielle Ashe

Danielle Ashe

Head of Merchandising

George Beckert

George Beckert

Software Engineer

Ben Schreiber

Ben Schreiber

Software Engineer

Izzy Shilakes

Izzy Shilakes

Campus Designer, University of Oregon

Ariel Beck

Ariel Beck

Campus Manager, Harvard University

Ariv Gupta

Ariv Gupta

Content Creation Manger, UCLA

Macco Rayos

Macco Rayos

Designer

Whether you're creative and aspiring to start your own collection or simply want to be part of a community of like-minded individuals, we're here to provide tools and inspiration for active changemakers. At Good Mvmt, you can create, learn, earn, and give back. Get in touch to join the mvmt!

About Good Mvmt

How it Works